LUXURY LIVING GROUP

ClientLuxury Living GroupServicesEvent ManagementYear2017

FENDI CASA’S FIRST FLAGSHIP STORE IN THE USA

In 2017 on the occasion of the opening of Fendi Casa’s first flagship store from the Luxury Living group, DDM was hired to organize an event that would make noise and live up to the brand’s notoriety.
Relying on Mr. Danilo Di Michele’s knowledge of the market, DDM’s CEO identified a key title of the venue and its elements to provide it an ever lasting reference point as: THE PALACE.

It was that in the heart of Miami’s Design District, Luxury Living Group’s palace opened the world’s largest Fendi Casa flagship store, and the grand opening was to be no less than: three days of festivities with 500 top a-list guests in the core of one of Miami’s richest and most populated neighborhoods.
The Luxury Living group gave full confidence to this completely innovative and experimental project.

The theme of the grand opening was inspired by Italy and bringing forth an essence of Italian-ness; in fact, all of the suppliers, including the Scialapopolo folk group from Capri, flew to Miami from the Mediterranean peninsula to celebrate the opening of the flagship store in perfect coherence with the concept of the event. The perfect union of when the Made in Italy brand meets Made in USA.