INSPIRED BY ICELAND

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During the pandemic period of Covid-19, one of the hardest affected sectors were definitely the world of  tourism: businesses, public and private institutions were looking forward to being able to resume normal tourism and travel activities.

The state of Iceland launched a contest to create an evocative commercial that could keep the desire for the island alive, one that could boost tourism once the borders reopened.

The claim states “Land you need,” and the entire advertising campaign is aimed at transmitting the core values of traveling to Iceland, all the motivations that drive tourists to experience the island.

Nature, tranquility, relaxation, freedom, space, excitement, energy and quiet: these are the values evoked in the visual of the campaign, resulting in a concise and impactful directive.

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BASED IN : Miami : New York : Paris : Verona (Global presence)

Over the years, :DDM has become a trusted partner for global brands, blending tradition and modernity to deliver solutions that resonate across industries and continents.

MIAMI :

Within reach of the Design District’s creative pulse, where vibrant aesthetics meet cross-continental business connections.

NEW YORK :

Anchored in Midtown Manhattan, between icons and influence —where global ambition turns into actionable branding.

PARIS :

At the city’s cultural core, immerse yourself in the essence of luxury heritage and avant-garde storytelling.

VERONA :

Just steps from the Arena, in the heart of the city —where timeless Italian artistry and romantic charm inspire modern brand strategy.

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